Partner Training And Certification Is An Essential PillarTraining and certifications are becoming an integral part of the long-term B2B partner enrichment process. It helps to bring brand value to a broader partner network. Through training and certification, partners bring consistency in product knowledge, brand message, quality, and trust to the market and customers.

B2B partner organization complexity varies across industries and markets. Partners need their sales, support, and marketing staff to get trained and certified to remain preferred partners. A brand-certified partner team manages the product sales and support efficiently and enhances the partner’s value. A well-designed PRM program helps achieve these objectives efficiently.